Consumer Behavior:
A Framework provides an in-depth, yet succinct, discussion of the
factors that influence the acquisition, consumption, and use of goods, services,
and ideas by consumers. By understanding consumers, decision makers (i.e., managers,
public policy makers, and researchers) can make informed decisions and develop
strategies that jointly maximize consumer welfare and firm profitability.
For instructors and students, this home
page contains a full set of PowerPoint presentations, chapter cases, glossary,
syllabus, and links to additional sites for research projects.
Copyright
2001, All Rights Reserved
John Mowen and
Michael Minor
Last updated, December 5, 2003. Webmaster is John Mowen, e-mail: johnmowen@provalue.net
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